Rural homes and businesses are still being ignored in the UK's super-fast broadband rollout, it has been claimed.
The Country Land & Business Association (CLA) said broadband providers are rolling out faster speeds in areas which already have good internet services, but overlooking remote communities.
Dr Charles Trotman, CLA head of rural development, claimed that rural areas are" still losing out in the broadband provider war".
"Virgin Media's latest rollout ignores homes and businesses in the countryside to give areas that already have good broadband even faster connections," he stated.
The firm announced this week that its 100Mb broadband service is now accessible to ten million UK homes - the majority of which are in UK towns and cities.
"Rural areas with inadequate broadband should be brought up to speed first before doubling the speeds for areas that do not need improving," Dr Trotman added.
"We are seeking urgent talks with Virgin Media to establish how best they can help rural communities."