IPTV witnessed its strongest ever growth quarter during the final three months of 2011, it has been reported.
Research commissioned by the Broadband Forum indicates that 3.68 million new customers sought broadband-based TV services between October and December last year.
This means that at the turn of the year, there were more than 58.2 million IPTV subscribers worldwide, the organisation said.
And although Europe still holds the top regional spot, China is now the fastest growing country and has over 12 million subscribers.
The Far Eastern superpower outstripped France for the top spot in the global IPTV user charts, the Broadband Forum stated.
Oliver Johnson, Chief Executive of Point Topic - which conducted the study - predicted that China will dominate the global IPTV market from now on.
"This is a market with greater headroom, more demand and overall more potential than anywhere else," he stated.
Mr Johnson explained that, outside the top ten, the prime movers are Malaysia, Vietnam and Belarus.
"There are a number of conditions that have to be in place for IPTV adoption to be significant," he stated.
"The availability of enough consistent bandwidth tops the list but pricing needs to be right for the consumer as well. Once those metrics are at certain levels you start to see real growth."