East Yorkshire broadband provider KC has introduced a new service designed to help consumers make the most of their internet-connected TVs.
The firm noted that around ten per cent of UK households already have a 'smart TV', but a quarter of owners have never connected them to the internet.
KC is aiming to change this, allowing consumers to enjoy catch-up TV services and other on-demand content in the comfort of their living rooms.
Through the new KC Connect service, engineers are to visit customers' homes to connect the smart TV directly to the internet using Ethernet cables.
They will also check in-home telephone wiring and make any improvements needed to ensure the customer receives the fastest possible broadband speeds.
Those who sign up for KC Connect will also have their monthly broadband download allowance doubled, enabling them to make the most of IPTV services.
KC’s Nick Thompson said: “Recent research by TV Licensing shows that the UK’s love affair with TV is still going strong, with the average person watching more than 30 hours each week.
“But what’s changing is the way people watch TV - catch-up and on-demand TV accounts for about ten per cent of all viewing these days, with BBC iPlayer alone attracting 1.8 million viewers every day."
He claimed that more people want to watch catch-up TV on the big screen with perfect picture quality, rather than hunched over a laptop or tablet computer.
“KC Connect is the only service of its type in the UK," Mr Thompson stated.
"It means our customers can make the most of the explosion in online content that’s changing British viewing habits.”
KC Connect costs from £6 per month as part of a KC phone and broadband bundle.