UK consumers who are claiming certain benefits can now get their hands on a cheap PC and broadband connection through the Go ON UK initiative.
Low income adults can now purchase a reconditioned desktop computer with a TalkTalk broadband connection from just £49.
Individuals receiving Housing Benefit, Income Support, Jobseeker’s allowance, Pension credit, Disability Living Allowance, Attendance Allowance, Incapacity Benefit or the disability element of Working Tax Credit qualify at this price point.
Other applicants are required to pay £99 for a desktop PC and 12 months' broadband, or £149 for a laptop and a year's internet subscription.
Go ON UK - which is headed up by UK Digital Champion Martha Lane Fox - is offering cut-price PCs and broadband to UK households in a bid to raise online participation levels.
Around 2.4 million UK adults say they cannot afford to connect to the internet, due to the cost of purchasing a computer and taking out a broadband deal.