Kcom's 100Mb fibre broadband network is helping rural businesses to keep up with their city-based rivals, it has been suggested.
Melanie Bell, of Bell Truck Services, Woodmansey, East Yorkshire, noted that the firm's ultra-fast broadband deployment has made a significant difference to local companies.
Kcom - formerly known as KC - deployed super-fast broadband in the village as part of a fibre rollout pilot in September 2011.
Speaking to the Guardian, Ms Bell said the availability of fibre broadband is helping the company a great deal.
She explained that she can now log into the office systems from home, which is "a huge benefit" when drivers are on call 24/7.
"We used to have problems when we had thunder and lightning, where it would drop the connection," Ms Bell told the news provider.
"Since we've had fibre-optic we've not had a problem full stop."