The European Commission has launched a public consultation on net neutrality - the principle of treating all internet traffic equally.
Earlier in 2012, the body announced new proposals geared at encouraging transparency over broadband provider traffic management.
However, the Commission stopped short of regulating on the matter - at least for now.
Instead it is seeking public comment from a range of internet stakeholders over the issue of net neutrality, as some service providers consider prioritising premium traffic.
Neelie Kroes, Vice-President of the European Commission, said there remains "a lack of effective consumer choice" when it comes to internet offers.
"I will use this consultation to help prepare recommendations that will generate more real choices and end the net neutrality waiting game in Europe," she stated.
"Input from this consultation will help turn the Body of European Regulators of Electronic Communications findings into practical recommendations."