Samba's new mobile broadband service - free to dongle users who agree to watch daily online adverts - can save consumers significant sums of money, it has been claimed.
According to the broadband provider, Londoners alone can save a combined £300 million per year by signing up for free mobile broadband.
Other than watching daily advertising content, consumers simply need to purchase a dongle and a SIM card to take advantage of the service.
Samba believes two or three million people could save an average of £10 a month by taking up its broadband offer.
Ben Atherton, Founder of Samba, said the service is "the perfect solution" for people who need internet data on the go and don’t want to be locked into contracts with monthly charges and additional costs for excess data usage.
"With Samba you earn the credit watching ads at a time that is convenient for you and then have access when you need it," he stated.
"It also marks an end to that hunt for a coffee shop, pub, hotel or library to get online - with Samba you can be online anytime, anywhere."
He said that watching just 2.5 minutes of ads per day - less than an ad break on television - earns enough data to cover the average consumer’s monthly broadband consumption.