Sky has launched a range of limited edition Sky+HD 1TB boxes to celebrate the firm's coverage of the 2012 Formula 1 season.
For the first time this year, races are being shown live on pay-TV after the broadband, home phone and satellite TV company agreed a deal with the BBC.
And what a season it has been so far - there have seven different winning drivers in the first eight races, with only Ferrari's Fernando Alonso earning two chequered flags.
Ahead of the 2012 F1 Santander British Grand Prix - next on the calendar - Sky has launched three new Sky+HD 1TB boxes.
The units are priced at £149 each for existing customers - plus £10.25 per month for Sky+HD - or £249 for new subscribers.
Sir Stirling Moss OBE, who raced 67 times in Formula 1 between 1951 and 1961, has designed one of the boxes for Sky.
"The idea for my design came from a car sculpture on the roof of my home which I designed myself, inspired by the racing cars from my era," the veteran driver stated.
"The number seven was a crucial element as it has always been a lucky number in my family. The colour of my design includes a variety of racing car green, which comes in several different shades, something that many people don’t realise."
F1 enthusiasts Jodie Kidd and Vic Reeves were responsible for designing the other two boxes.
Comedian Reeves said he had "many happy memories" of watching the races as a child, having grown up with the sport.
"I wanted my design to be playful and full of colour and because I love the shape of the old fashioned racing cars, I was keen to include one in there," he added.
With a Sky+HD 1TB box, consumers can record up to 240 hours of HD content or 740 hours at standard definition.
So racing fans have the opportunity to record every race on channel Sky Sports F1 HD and watch the action back at their convenience.
"Our dedicated F1 channel brings you every race, qualifying and practice session live, plus analysis and highlights shows and even more coverage via the red button," Sky stated.