Subscribers to TalkTalk's broadband and home phone packages are now entitled to a £25 Love2Shop voucher.
Consumers signing up for TalkTalk Essentials and TalkTalk Plus can take advantage of the gift certificate, which can be used at over 20,000 high street stores.
Love2Shop vouchers can also be redeemed at selected UK restaurants and leisure attractions, including Madame Tussauds, Legoland and Alton Towers.
TalkTalk Essentials - the firm's entry level broadband package - offers up to 14Mb download speeds and an unlimited monthly usage allowance.
Households also receive evening and weekend calls, and a ten per cent discount on the 16 numbers they call the most.
A free connection worth £30 and a free wireless router are also included, while subscribers can take advantage of six months' half-price broadband and calls.
This means TalkTalk Essentials is currently priced at £3.25 per month, plus a £9.50 per month line rental fee.
TalkTalk Plus subscribers can also take advantage of the free Love2Shop voucher offer.
The firm's higher-tier broadband deal offers up to 14Mb download speeds, an unlimited monthly usage allowance and anytime landline calls.
A free wireless broadband router, a free £30 connection and security software are also included.
Consumers can also take advantage of a 12 months' LOVEFiLM Instant subscription, allowing them to stream movies over the internet.
From this month, TalkTalk Plus subscribers can also register for a free YouView set-top box, which are ordinarily priced at £299.
YouView subscribers can enjoy 74 Freeview channels, a seven-day TV catch-up service, a host of on-demand content and 30-day, flexible Sky Sports and Sky Movies subscriptions.
TalkTalk Plus is currently priced at £14.50 per month plus a £9.50 line rental fee.