The digital divide between urban and rural areas is continuing to widen, according to a leading broadband commentator.
Mark Jackson, Editor-In-Chief at ISPreview.co.uk, explained that major towns and cities have already moved on to the latest generation of super-fast broadband connectivity.
But at the same time, homes and businesses in the countryside are continuing to struggle with slow speeds or even no broadband access.
"As a result, rural areas often feel short-changed, because they're effectively being asked to pay the same price for a significantly slower service," Mr Jackson stated.
"The reason this happens is because it costs telecoms operators significantly more to reach smaller communities that exist further away from the local telephone exchange."
He noted that any return on their investment would also take considerably longer, hence the private sector often has little incentive to invest in faster services.
"This is especially true for the last ten per cent of the country's most digitally isolated homes," Mr Jackson added.