Sky has extended its current broadband deal, which offers six months' free internet and calls to new subscribers.
The offer - which applies to the firm's Sky’s Broadband Unlimited and Calls package - had been scheduled to expire.
But according to ISPreview.co.uk, UK households are being given longer to take advantage of cut-price Sky broadband and home phone services.
Sky Broadband Unlimited and Calls typically offers download speeds of up to 14Mb, although some consumers may be able to access up to 20Mb speeds.
Data consumption is unrestricted, meaning subscribers do not need to worry about exceeding their monthly data allowance.
Subscribers can also take advantage of inclusive evening and weekend calls to UK landlines.
A free Sky wireless 'N' router is included, meaning subscribers can get online anywhere in the home, while customers also have unlimited access to The Cloud's network of Wi-Fi hotspots.
Sky customers also receive a free 12-month trial of McAfee Internet Security Suite, which provides IT security protection.
And as a final incentive, customers are entitled to a free £25 Marks & Spencer voucher, which they can use at the high street store.
Ordinarily customers pay £10 per month for the Broadband Unlimited deal, plus a £12.25 per month line rental fee.
However, with new customers able to take advantage of six months' free broadband and calls, they can save £60 on their introductory bills.
"Whether you’re looking for daily browsing, unlimited downloads or an even faster connection, we’ve got something for everyone," Sky stated.
"Sky Broadband Unlimited can even enjoy unlimited internet away from home with Wi-Fi Hotspots from The Cloud."