As British cycling continues to dominate the newspaper back pages, Sky is offering broadband subscribers the chance to win a professional racing bike.
Through its Sky Ride initiative - which aims to promote recreational cycling in the UK - the firm is giving away an amazing Pinarello Kobh bike.
Previously used in the cobbled classic Paris-Roubaix, the bike gives cycling fans the chance to win an authentic piece of Team Sky kit.
It has been quite a year for the UCI ProTour team, which has dominated many of the top stage races during 2012, culminating in Bradley Wiggins' sensational yellow jersey win at the Tour De France.
With teammate Chris Froome joining the Londoner on the podium in Paris, and sprint legend Mark Cavendish winning on the Champs-Élysées for the fourth successive year, these are halcyon days for British cycling.
The next target for Team Sky is the Tour of Britain between September 9th and 16th - and don't be surprised if Olympic Time Trial champion Wiggins turns out for the premier event on the domestic calendar.
As well as claiming a money-can't-buy racing bike, the lucky Sky Ride competition winner will have the chance to watch the 'Milk Race' action from a unique vantage point.
They will be invited to join the Sky crew in the team support car for the Stoke-on-Trent stage, won last year by Rabobank's Lars Boom - the eventual race winner.
Travel and accommodation is included as part of the prize. Entrants must be available to travel on September 12th and 13th 2012.