The Internet Service Providers' Association (ISPA) believes a new proposal to subsidise the UK newspaper industry with a broadband levy is flawed.
Earlier this week, the Guardian's David Leigh called for a £2 per month tax - to be collected by broadband providers - to support the struggling print journalism industry.
He claimed that a £500 million per year subsidy could safeguard the future of high-quality journalism in the UK.
But while recognising this "interesting contribution" to the debate, ISPA Secretary General Nicholas Lansman has questioned the logic behind the plan.
Speaking to ISPreview.co.uk, he said the internet may pose a challenge to traditional business models but it also provides "a wealth of opportunities" for those who are willing to adapt.
"Investigative journalism, an area Mr Leigh seems to be particularly concerned about, has benefited greatly from the fact that the internet provides new ways to research, share and analyse information," Mr Lansman claimed.
He said it is good quality journalism that attracts readers, advertisers and ultimately revenues.
"A £2 a month levy may not only reduce the quality of journalism but would also be disproportionate as the monthly subscription costs for broadband can fall well below £10 a month."