TalkTalk has announced the official launch of its YouView IPTV service, which offers television content via a broadband connection.
From today, the broadband provider is providing free YouView boxes with no additional TV subscription to its Plus phone and broadband customers.
This will allow them to enjoy on-demand, catch-up TV services and enable them to buy premium sports and movies on a flexible basis.
The launch of YouView from TalkTalk will mean customers can watch more than 100 digital television and radio channels, and take advantage of record, pause and rewind functions.
Consumers will also be able to scroll back through TalkTalk’s electronic programme guide to find programmes they have missed over the past seven days.
TalkTalk customers will receive the easy-to-use set top box for free and only need to pay a £50 installation charge to get their system up and running.
"We’re committed to making the television our customers want to watch accessible and affordable for all,” said Dido Harding, Chief Executive at TalkTalk.
“We’re proud to mark today’s launch as a moment that really changes television forever."
To celebrate the service launch, TalkTalk invited members of the public to choose the moments that have changed TV forever - so far.
Included in the top ten were the Moon landing in 1969, Emu attacking Michael Parkinson in 1976, Monty Python's dead parrot sketch from 1969, the Live Aid concerts in 1985 and the Olympic opening ceremony earlier this year.
Famous sitcom moments featuring Basil Fawlty and the Trotter brothers - from Fawlty Towers and Only Fools and Horses respectively - were also chosen by TV viewers.
Television historian Professor Jonathan Bignell said television "has always brought people together", from gathering around the family TV set to getting people talking about their favourite television moments at work, at school and with friends.
"Catch-up, Freeview and on-demand services have recently brought greater access to a wider range of content but required separate technologies, fragmenting the television experience," he stated.
"YouView from TalkTalk brings it all together, changing forever the way we watch. Access to quality programming, live, to watch again, and to catch if you missed it, means that each viewer will be able to join in the television conversation."