The vast majority of UK consumers want access to broadband speeds of 10Mb or greater, a new study has revealed.
Research conducted by ISPreview.co.uk has shed light on the service expectations of broadband subscribers - and more customers are demanding faster speeds.
The government is working towards a universal service commitment of 2Mb by 2015, but the study suggests such download speeds are already considered inadequate.
Some 81.5 per cent of consumers surveyed by the news provider were seeking speeds of 10Mb or greater, with almost a third (31.8 per cent) desiring greater than 30Mb.
ISPreview.co.uk found that 16.8 per cent of consumers were after a minimum of 20Mb broadband, and another quarter of the poll (25.4 per cent) at least 10Mb.
Just 4.7 per cent of consumers said their current speed requirements were 2Mb - suggesting the government may need to be more ambitious in its broadband rollout target.
Only 34.3 per cent of those surveyed said their current broadband speeds meet their requirements, with 63.2 per cent disagreeing and 2.2 per cent unsure of the answer.
But with the number of IPTV subscriptions increasing rapidly, many households may soon have greater demand for data and faster download speeds.
One positive to take from the study is that approaching two-thirds of consumers have witnessed an improvement to their broadband speeds since 2011.
Some 62.8 per cent of respondents said they are now able to access faster broadband speeds, with 31.9 per cent unable to and the remaining 5.2 per cent unsure.
Research published by Ofcom this summer revealed that the average UK broadband speed increased by 1.4Mb between November 2011 and May 2012.
While the average web user was able to download at a rate of 7.6Mb last autumn, this had increased to 9Mb by the end of spring.