closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Other 2 news

From today (Thursday October 4th), all broadband advertising must clearly display line rental charges along with the headline deal price.

The Advertising Standards Authority ruled earlier this year that ads have the potential to mislead customers where line rental costs are only revealed in the small print.

Indeed, the regulator banned a Virgin Media advert for failing to clearly display the actual cost of taking out a broadband deal.

The ASA said that because line rental is a non-optional, conditional service, it needs to be included in the overall price of any package.

Changes to the rules regarding broadband deal advertising are now being officially enforced, which should increase transparency for UK consumers.

All households seeking home broadband services are required to pay line rental, although not always to their service provider.

For instance, a consumer may choose to pay for broadband with one provider, but line rental to the network operator - which in many cases will be BT.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Sandy Birch 22 hours ago BT Vision customers to get free... There are 2 links offered on the invitation letter to get a new YouView+ upgrade. does...
  • Dilson Von Belper 2 days ago BT Smart Hub review I agree ..but I called BT and had such a fight, many calls back and forward to India and South Shields ,...
  • Melanie Jane Shields-Appleton 3 days ago Ofcom unveils plan to bring... Hi David, I moved a 3 year old house on the 5th April, I was assured by BT I would get fibre but once I...

Search news