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UK consumers have an increasing array of TV opportunities, with YouView providing another option for viewers, it has been claimed.

Writing for the Guardian, Consumer Technology Editor Matt Warman said that both consumers and broadband providers will benefit from the launch of the 'free' IPTV service.

Providing households have a YouView box - available for free to BT and TalkTalk subscribers or for £299 on the high street - and a broadband connection, they can access a range of Freeview and on-demand TV content at their convenience.

"The YouView service offers a programme guide that lets users scroll backwards as well as forwards," Mr Warman stated.

"So if you’ve missed last night’s TV, simply roll the clock back and press play, then the box will automatically show the content you’ve chosen on demand, downloaded over your broadband connection."

He explained that both BT and TalkTalk offer customised versions of YouView, offering their own individual service features.

For instance, from next year BT viewers will be able to watch live Premier League football and top-flight rugby action.

And many TalkTalk subscribers are able to use the on-demand LOVEFiLM service to watch movies of their choice.

Mr Warman suggested that the launch of YouView gives new options to those seeking more TV options than provided by Freeview, but without the need to pay a monthly subscription to pay-TV providers such as Sky and Virgin Media.

"The stage is therefore set for an intriguing battle, as YouView powers TalkTalk and BT into a new era," he claimed.

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