Sky has introduced a new set-top box which offers significantly more storage capacity than the firm's previous models.
The Sky+HD 2TB box allows subscription viewers to record more television content to be watched at a future date.
According to Sky, consumer demand for extra storage space has led to the introduction of the new "massive capacity" 2TB box.
Viewers are now able to store up to 350 hours of HD content, equivalent to more than two weeks’ worth of HD TV viewing.
"The Sky+HD 2TB box provides six times more storage than a regular Sky+HD box," the broadband provider stated.
"The Sky+HD 2TB box offers more personal storage than any other subscription TV provider - for example customers can record three times more high definition TV than with Virgin Media."