Greater fibre broadband competition is needed in the UK, as the incumbent telecoms provider BT dominates the landscape, it has been claimed.
Dido Harding, Chief Executive of TalkTalk, told a Westminster panel session it is important to ensure - for the sake of consumers - that there is no monopoly in terms of fibre broadband provision.
While noting that BT is doing a great job in increasing access to super-fast broadband, she argued that regulatory changes are needed to ensure firms can offer rival services, reports the Register.
"The time is now right to start looking at exactly what that regulatory framework should be to make sure that it is very clear that both parties are getting a fair price," Ms Harding stated.
The TalkTalk CEO echoed these comments in a blog post, highlighting the importance of building a broadband infrastructure that is fit for the future and supports economic growth.
She said that "equal focus" must be placed on ensuring the uptake and usage of next-generation broadband in the UK.
Ms Harding explained that just a third of small businesses are currently trading online and there are still eight million adults who have never used the internet.
This is either because they do not have the skills or more simply because they do not see the benefit, she claimed.
"But the good news is, despite this, Britain is actually in a good place. We have a thriving digital economy, with the internet contributing more to gross domestic product than any other G20 nation," Ms Harding said.
She noted that increased ADSL competition over the last few years has driven down prices, encouraged innovation and given consumers additional choice.
"We must ensure this remains as we move in super-fast broadband where currently [competition] is actually quite weak," Ms Harding added.
"The market is not as competitive as with current generation broadband and we must start to worry about that."