UK broadband providers need to be more open with their customers about contract escape clauses, it has been claimed.
Stavros Tsolakis, Chief Executive Officer at Direct Save Telecom, explained that where service providers put their prices up, there is a statutory right for customers to cancel their contract if they so choose.
Firms are required to send notification to each customer informing them of the changes and giving them the option to get out of their deal, he noted.
But as reported by ISPreview.co.uk, Mr Tsolakis said many UK consumers simply do not know about this rule - and few providers go out of their way to inform them about it.
He claimed they should make the facts clear to their subscribers, enabling them to switch to a rival provider if they do not wish to accept the price increase.
"At the very least, many providers are underplaying the contract release clause, resulting in consumers missing out on the opportunity to reduce an important household bill," Mr Tsolakis stated.
"In some of the letters which have been sent out, the text informing the customer about the get out clause has been so small that you need a magnifying glass to read it.”
Earlier in 2012, a study conducted by ISPreview.co.uk indicated that more than a third of UK consumers were definitely looking to switch broadband provider this year.
This figure was up from the 31 per cent of subscribers who said the same 12 months earlier.
Another 34.1 per cent of broadband subscribers said they were considering migrating to another provider this year.