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The UK's broadband providers have been asked to unblock a popular film and music website after it agreed to conform with piracy legislation.

The call has been made by the British Phonographic Industry (BPI), on behalf of the UK music industry, which is asking major broadband providers to reverse their decision to block PromoBay.org after its "reinvention".

A popular site for independent musicians and filmmakers to promote their new work, the file-sharing site came under criticism after it was alleged to be engaging in copyright infringement.

It was blocked as part of a court order to crack down on the piracy site The Pirate Bay, which PromoBay was found to directly link to, but it has since been taken over by entrepreneur Will Dayble, who has set up a new site and server and overhauled the content.

As a result, the BPI is asking broadband providers to take necessary action to lift restrictions.

Geoff Taylor, BPI Chairman, commented: "The newly reinvented Promobay.org website appears not to be engaged in copyright infringement and we therefore asked the relevant ISPs yesterday to no longer block it."

The process has received criticism from some, however, with Laurence Kaye, Leader of the UK Pirate Party, saying there ought to be "no question" of the BPI, or any other organisation, deciding what should be seen on the internet.

He added: "The Promo Bay fiasco clearly shows that the music industry cannot be trusted with censorship powers. There can now be no question of any other blocks on sites or proxies. It is time to resolve the whole issue of web blocking.”

Meanwhile, Jim Killock, Executive Director of the Open Rights Group, noted that the incident shows there is a "significant need" for greater transparency about the nature of blocking injunctions and that the BPI has been given a "great deal of discretion" over what may be blocked.

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