Sky customers are the most satisfied in both the fixed-line broadband and subscription TV markets, an Ofcom survey has revealed.
The media regulator measured the satisfaction levels of customers contacting their broadband or TV provider between July and September 2012, in a bid to assess the quality of service within the industry.
In the fixed broadband market, 62 per cent of customers with one of the top five providers said they were happy with their current level of service.
Sky performed best with 63 per cent of customers expressing satisfaction with their service, a further 25 per cent neutral and 12 per cent dissatisfied.
"Satisfaction with some individual aspects of Sky’s customer service is higher than average," Ofcom stated.
"Customers were particularly [pleased] with the ease of getting through to the right person and also claim they are more likely to stay with the company than those of its competitors."
BT received the same satisfaction score as Sky, but 17 per cent of customers were unhappy with the telecoms firm (as opposed to just 12 per cent).
Some 61 per cent of Virgin Media customers were positive about their service, with 20 per cent neutral and 19 per cent dissatisfied.
TalkTalk achieved a 60 per cent satisfaction score with 24 per cent of customers neutral, while Orange managed 59 per cent with another 22 per cent having no opinion either way.
In terms of pay-TV, 69 per cent of those surveyed said they were happy with the quality of service offered by Sky or Virgin Media.
Sky's satisfaction score (71 per cent) exceeded that of its cable rival (66 per cent), while the satellite TV provider also had a higher proportion of neutral customers - 20 per cent compared to 18 per cent.
Claudio Pollack, Ofcom’s Consumer Group Director, said it is "encouraging" to see a degree of improvement in certain areas of customer service in the communications sectors.
“Ofcom hopes that this research will both incentivise providers to improve all aspects of their customer service and give consumers valuable information about the standards of customer service they can expect when choosing a provider," he stated.