Competition within the home broadband market is good news for UK consumers, one service provider has claimed.
Dido Harding, Chief Executive of TalkTalk, commented that the UK has one of the world’s most vibrant online economies - and this is supported by "the best infrastructure".
She noted that "fierce competition" between rival vendors has resulted in lots of consumer choice, lower prices and high levels of innovation.
There is a multitude of different broadband packages offering a range of services - such as pay TV, home phone and mobile - in addition to a fixed internet connection.
Ms Harding said YouView - the UK's new IPTV platform - is "a great example" of the progress being made by the industry.
YouView set-top boxes allow viewers to watch programmes on a connected TV via their broadband connection.
This means they have access to a host of on-demand and catch-up content, in addition to Freeview channels and a range of other features.
Ms Harding noted that consumers are continually being offered more sophisticated and affordable services.
This is driving take-up and offering socio-economic benefit for UK plc, she claimed.
"We need to ensure that this competition continues in super-fast broadband as ultimately a competitive market will drive the best outcomes for consumers and the economy," Ms Harding added.
"Combine that with improvements in consumer switching - which is key to ensuring that consumers benefit from competition - and a focus on ensuring that every individual and businesses is able to make the most of the internet, and I truly believe we really will be the best at broadband in the world."