Sky is giving away a free £100 Marks & Spencer voucher to all new customers signing up for its Sky+ and Sky+HD packages.
Consumers subscribing for Sky TV, broadband and home phone services can use the gift certificate to make savings at the high street and online retailer.
The offer is running from today (Saturday January 19th) until Thursday January 31st, meaning consumers have almost two weeks to take advantage.
Sky+ and Sky+HD gives viewers the opportunity to pause live TV, rewind shows that are currently airing and record two shows at once - even while watching another.
"Catch up on top TV from the last seven days from Sky channels, ITV on demand, Demand 5 and now BBC iPlayer," the broadband provider urges.
"Explore a huge library of TV on demand, including whole series box sets, so you can watch what you want when you want."
Additional savings opportunities exist for consumers signing up for Sky+ or Sky+HD services with unlimited broadband.
Consumers are currently entitled to six months' free internet services and weekend calls when subscribing to the Sky Unlimited Broadband package.
This enables users to download at a rate of up to 14Mb, and use online services without having to worry about exceeding their monthly usage allowance.
Subscribers also receive a free wireless broadband router with the package, and are able to enjoy free Wi-Fi minutes on The Cloud's network.
The broadband deal is priced at £10 per month, meaning savings of £60 can be achieved during Sky's introductory discount period.
However a £14.50 line rental fee applies from the beginning of the 12-month contract.