TalkTalk is giving consumers the chance to save 50 per cent on their broadband bills for an entire year.
The broadband provider is running a 12 months' half-price promotion on its Essentials internet and home phone package.
This means that for the first year of their contract, consumers pay just £3.25 per month for broadband and calls - plus a monthly line rental fee.
This is priced at £14.95 per month or the equivalent of just £9.50 per month if subscribers pay in advance for the whole year.
TalkTalk Essentials - the firm's entry-level broadband package - offers access to up to 14Mb download speeds, an unlimited monthly usage allowance and a free wireless broadband router.
This enables consumers to get online using a variety of connected devices anywhere in the home.
Also included as part of the deal is evening and weekend calls to UK landlines, and ten per cent off the 16 numbers which are called most frequently.
Subscribers can also take advantage of TalkTalk's network-level security solution HomeSafe, which allows parents to set up access controls to protect their children online.
UK households can currently take advantage of a free connection - saving them £50 if they need a new line installing.
TalkTalk says its Essentials package is geared towards "everyday broadband and phone users who want to make great savings".
The firm claims the broadband deal offers "great value" compared to its main industry rivals, while customers can also reduce their phone bills.
"We aim to give our customers the best rates on calls to UK, mobiles and international numbers," TalkTalk notes.