Access to a strong broadband connection may help increase the value of residential property, it has been claimed.
Research commissioned by Halifax reveals that a fifth of consumers (20 per cent) would pay more for 'good broadband'.
Some 67 per cent of those individuals were prepared to pay up to three per cent more, while 22 per cent would pay between four per cent and ten per cent more.
Martin Ellis, Halifax Economist, said a strong broadband connection is "an increasingly important factor when choosing where to live".
"We are living in the digital age and as such more people are choosing to work from home, but as well as this it’s a part of our everyday lives with web browsing and streaming television commonplace," he stated.
"As a result we find people are increasingly prepared to pay a premium for homes with a good broadband signal, and this is likely to remain a factor when choosing where to live."