More than ten million Brits are logging on to public Wi-Fi while out and about each week, a new study has revealed.
Research conducted by The Cloud found that almost a quarter of the nation (22 per cent) use Wi-Fi in shops, cafes, restaurants, pubs and other public venues.
Some 2.8 million people - six per cent of UK adults - use public wireless broadband every day, the study found. This rises to nine per cent within the tech-savvy 25 to 34-year-old category.
And although London boasts the greatest proportion of high street Wi-Fi users (47 per cent), the north-east (42 per cent) and south-west (40 per cent) are not far behind.
One in three users (35 per cent) log on for more than 15 minutes on average, and nearly one in ten (eight per cent) for more than half an hour.
Vince Russell, Managing Director of The Cloud, said that as mobile devices become ubiquitous, Brits are increasingly looking to take the in-home internet experience out and about.
"With 3G connections frequently throttled and 4G not yet a mass-market proposition, this means many of us are turning to high-speed Wi-Fi," he stated.
“As a result, we’re seeing shops, cafes, pubs, gyms and other places where people live their lives looking to meet this demand by offering free Wi-Fi to their customers."
Mr Russell noted that seven million people pass through The Cloud’s venues every day, with hotspots ranging from Wick in the Highlands to Penzance in Cornwall.
The Cloud is currently adding 200 new venues to its UK public Wi-Fi network every week.