EE is set to double the speed and capacity of its 4G network in the coming months as the company aims to provide customers with faster and more reliable mobile broadband.
Throughout 2013, EE will double the average 4G speeds available to new and existing customers in areas covered by the network, with around one million customers set to receive access to average speeds of 20Mb and headline speeds of 80Mb by the end of the year.
The first round of upgrades will take place before summer, with ten existing 4G cities set to benefit: Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield.
In order to make the gains, EE is doubling the amount of 1800MHz spectrum bandwidth currently dedicated to the 4G network, which it says will provide mobile broadband customers with greater capacity and access to some of the fastest mobile speeds on the planet.
Furthermore, EE claims that doubling 4G network capacity will future-proof the network against "data hungry" consumers and businesses, particularly as EE forecasts that network traffic will increase by around 750 per cent over the next 36 months.
Once the upgrades have been completed, EE says the faster speeds will immediately be available to new mobile broadband customers, as well as those on existing plans, with no additional charge.
EE is aiming to become the leader in mobile and digital communications, according to Olaf Swantee, Chief Executive of the company.
"We are ensuring that the UK remains at the forefront of the digital revolution. Having already pioneered 4G here, we're now advancing the country's infrastructure again with an even faster, even higher-capacity network, and at no extra cost to our customers," he added.
Mark Newman, Chief Research Officer at Informa Telecoms & Media, said EE has taken the "necessary steps" to maintain and extend its advantage in the UK 4G market.
"EE's strategy to focus on network investment as a point of differentiation is helping to build a world-class, high-quality digital infrastructure that will prove as vital to future economic growth as investment in the roads and railways," he concluded.