John Lewis has launched a new deal offering six months' free broadband to customers buying internet-enabled products.
The high street retailer - which launched its own range of broadband packages in 2012 - is running the promotion on a range of consumer technology solutions.
These include desktop PCs, laptops, tablets, mobiles, smart TVs, radios, printers and cameras.
To claim their free broadband service, customers need to use the JLB6 promotion code online or over the phone.
They also need to provide proof of purchase using their product's qualifying code and product number.
John Lewis is running the promotion between April 18th 2013 and April 18th 2014 to UK residents aged 18 and over.
Customers are required to commit to a 12-month John Lewis broadband deal - either Standard, Unlimited or Fibre - upon which the first six months will be provided free of charge.
The entry-level John Lewis Standard Broadband package offers up to 16Mb download speeds, a 20GB usage allowance, a free wireless router and free activation.
Ordinarily subscribers pay £11 per month, with home phone and line rental bolt-ons available from £13.50 per month for evening and weekend calls.
Should subscribers seek anytime inclusive calls, this costs an additional £18.50 per month, with anytime international calls priced at £20.50 per month.
John Lewis Unlimited Broadband - which is ordinarily priced at £18 per month plus line rental and calls - offers the same broadband deal, but without a monthly data limit.
And the higher-tier Fibre Broadband package offers speeds of up to 38Mb with a 100GB usage allowance for £25 per month, plus calls and line rental.
The six months' free broadband offer applies to consumers signing up for any of the three packages after purchasing an internet-enabled device from John Lewis.
Commenting on the offer, Marie-Louise Abretti, broadband expert at uSwitch.com, said it is a nod to the growing popularity of tablets, and the changing way in which people are accessing the internet.
"It seems a good way to tie in the essential broadband connection with a device, especially considering the great protection customers get from buying gadgets from John Lewis," she explained.
However, Ms Abretti pointed out that "there is no such thing as a free lunch", adding that while customers will get free broadband for six months, the price they will have to pay for the remaining six months of the contract is higher than some of the other deals on the market.
She elaborated: "£11 per month for a download limit of 20GB isn’t a very competitive price. And consumers can package their tablet with 3G broadband deals with other providers, such as Three, to enjoy internet on the go.
Nonetheless, Ms Abretti said John Lewis is less about offering budget broadband and more about providing quality, value for money and "good old-fashioned customer service".
"If you’re buying your gadget from the department store to benefit from its five-year warranty anyway, signing up to broadband may not be such a leap," she concluded.