Virgin Media has launched a new deal offering half-price access to video on-demand service PictureBox.
The broadband provider says consumers can "make every night a movie night" by signing up for the service, which is currently priced at just £2.50 per month for three months.
Ordinarily, a monthly PictureBox subscription costs £5, for which consumers can enjoy a choice of 60 films through a range of connected devices.
"They’re all lined up and ready to watch on-demand every month," says Virgin Media.
"We’ve comedies, dramas, sci-fi, horror, old favourites and recent blockbusters. In fact, there's something for the whole family."
Seven new titles are added every week, with many of the PictureBox films available to view in high definition.
"So keep coming back to see when your must-see film is on its way," Virgin Media urges.
In order to sign up for PictureBox, customers need to have a computer and internet connection, an iPad, or certain connected TV and Blu-ray players.
Consumers are able to register up to five different devices for their subscription.
As such, they have the option of watching films on their PC, laptop, TV or mobile device.
Users who access the service through an iPad or connected TV first need to download the PictureBox Player app - this can be found in the app store on their device.
They then need to follow the on-screen instructions to login and activate their account.
Subscribers can watch movies an unlimited number of times until they are replaced with another title.
Films usually remain available on PictureBox for a month at a time.