EE is giving consumers the chance to try its fibre broadband service for free for three months.
The broadband provider is running the offer up until May 31st, exclusive to EE, Orange and T-Mobile customers living in an EE fibre-networked area.
All they have to pay for during the three-month introductory discount is line rental, which is priced at £14 per month.
Customers taking up the free trial offer do not have to pay a connection fee - enabling them to save another £50.
After the expiry of the free broadband period, customers can opt to keep their fibre connection - priced at £15 per month - or they can revert to a standard copper wire? connection.
EE's fibre broadband service offers up to 76Mb download speeds, meaning users can take advantage of a full range of online services.
"Fibre broadband runs typically ten times faster than the average speed of standard broadband in the UK," the service provider claims.
"So live TV, films from EE's Film Store, HD clips from YouTube… now you can stream them all.
Last week, EE reported a 0.4 per cent fall in revenues for the three months to the end of March.
This was compared to a rise of 1.5 per cent in the fourth quarter of 2012.
Q1 2013 service revenues stood at £1.422 billion for EE - a joint venture in the UK between France Telecom and Deutsche Telekom.