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TalkTalk plans to further extend its YouView-based television service, according to the company's Chief Executive Dido Harding.

Writing for the TalkTalk blog, she explained that 12,000 households are signing up for the TV service every week.

Since TalkTalk moved into the TV arena in September 2012, the firm has acquired 230,000 customers - 150,000 of which have come onboard since January.

"It’s been a momentous year for TalkTalk and with plans to extend and scale our TV business even further, I don’t doubt that 2014 will be any less exciting," Ms Harding stated.

She noted that three-quarters of the TalkTalk TV user base have upgraded from Freeview services.

Ms Harding said users are enjoying being able to pause, rewind and record live TV, and take advantage of on-demand and catch-up services using the TalkTalk Player.

"They also like the fact that they can access premium content on a flexible basis without being tied into long, expensive contracts," she added.

"In fact around one in five customers are already taking pay-per-view films or TV Boosts containing extra channels."

Ms Harding noted that 'Peppa Pig' is consistently the most watched on-demand show, suggesting that the content available via the service is appealing to families.

"Pay-per-view films costing from £2.50, from LOVEFiLM BOX OFFICE, are also proving a big draw," she added.

"Life of Pi was the highest grossing movie rental in its opening week, and the top five movie rentals of the year so far have been Taken 2 with seven per cent of all rentals, followed by The Hobbit, Life of Pi, Hotel Transylvania and The Twilight Saga Breaking Dawn: Part 2."

Consumers signing up for the TalkTalk Plus TV broadband deal receive a YouView box - which ordinarily retail at £299 - for free.

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