Direct Save Telecom has introduced a no-contract, unlimited broadband option for fixed internet subscribers.
The budget internet provider says the deal is the first of its kind in the UK - as much data as you like without the need for any long-term commitment.
Consumers can take advantage of the offer on the firm's Broadband Family packages - Broadband with Free Weekend Calls, Broadband with Free Evening & Weekend Calls, and Broadband with Free Anytime Calls.
The entry-level package, Broadband with Free Weekend Calls, offers up to 24Mb download speeds, with unlimited data, free set-up and a free wireless router valued at £35.
Customers pay £16.95 per month for broadband and calls, with line rental available from £9.95 per month. Subscribers are required to sign a simple 28-day agreement with the service provider.
Households seeking inclusive evening calls as well as weekends need to pay an additional £2.55 per month for Broadband with Free Evening & Weekend Calls.
And those seeking anytime home phone calls need to pay an extra £4.95 per month.
Stavros Tsolakis, Chief Executive of Direct Save Telecom, said many families are "simply not in a position to commit to a long-term broadband package", but like everyone else they cannot function without the internet.
"Our no-contract unlimited family deal is unique in the UK in two ways. It gives families the option of paying monthly for their broadband with no commitment and also takes away the threat of running up high charges from exceeding their broadband cap," he stated.
"Our aim is to make broadband available and affordable to everyone and unlike other providers we offer deals which appeal to all UK broadband users no matter their circumstances or demographic."