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EE's 4G mobile broadband service has reached another milestone - half a million subscribers in the UK.

Launched in October 2012, the firm's super-fast mobile broadband service is now available in 74 towns and cities across Britain, with new locations being added every month.

"Customer demand for 4G services continues to increase, with over 500,000 customers only seven months after the launch of the UK’s first 4G mobile network," EE stated.

The firm revealed that by the end of June, its super-fast mobile broadband network will reach over 55 per cent of the UK population.

"Throughout 2013, EE will continue to expand to key towns and cities across the country, including Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Plymouth, Portsmouth, Swansea and York," EE added.

"As well as bringing 4G to more of the UK population throughout 2013, the next phase of EE’s 4G rollout will target major commuter routes, shopping centres and airport hubs, such as Gatwick Airport, which has recently switched on 4G for customers across its site."

Olaf Swantee, Chief Executive Officer at EE, said his company has "worked relentlessly" to increase the breadth and depth of its reach since launching 4G services last year.

He said EE will continue to switch on new towns and cities throughout 2013, enabling more people to take advantage of super-fast mobile broadband.

"And with commuters spending an average of 75 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres in the UK, powering the areas that matter most to Britain," Mr Swantee added.

Meanwhile, EE has announced that for the first time, consumers will be able to sign up for super-fast mobile broadband services on a pay-as-you-go basis.

The firm plans to release more details about pricing and availability in the next few weeks.

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