Sky has revamped its offer for new TV customers signing up with the Entertainment pack.
From today (Friday June 14th) the firm is offering a free £100 M&S voucher to new subscribers, allowing them to make significant savings at the high street store.
Previously, households taking out Sky TV services with the Entertainment pack received a £25 gift certificate.
Sky is running the offer until Sunday June 23rd, meaning consumers have over a week to take advantage.
Customers can bundle Sky Entertainment - which is priced at £21.50 per month - with other Sky services including broadband, home phone and line rental.
They also have the option of signing up for premium Sky Sports and Sky Movies content, as part of their TV package.
Sky Entertainment offers 35 pay-TV channels, including Sky 1, Sky Atlantic, SyFy, Gold, Fox, MTV and Comedy Central.
Subscribers also gain access to hundreds of free-to-air channels, including BBC, ITV, Channel Four and Channel 5.
New customers receive a Sky+HD box, allowing them to pause, rewind and record live TV, and access on-demand content.
Catch-up TV services via BBC iPlayer, ITV Player and Demand 5 are also available, while viewers can also enjoy content via mobile devices on the move.
Subscribers are required to sign up on a 12-month contract, receiving a standard installation from a Sky engineer within two weeks.
For households seeking more viewing options, Sky Entertainment Extra is available for an additional £5 per month.
This package offers 80 pay-TV channels, including the likes of British Eurosport, Animal Planet, Yesterday, the National Geographic Channel and the full MTV range.
As with the standard entertainment package, customers are entitled to a free £100 M&S voucher.
The same goes for households paying £31.50 per month for Sky Entertainment+, which offers 45 of the 80 pay-TV channels in high definition.