TalkTalk has launched 'The Big Free' - a special offer of TV, unlimited broadband and anytime calls at no charge for three months.
Subscribers receive an introductory discount on the firm's Plus TV broadband package, which includes television, home phone and high-speed internet services, plus a free YouView box worth £299.
Subscribers have free access to the TV Starter Boost for three months - featuring Sky 1, Sky 2, Sky Sports News, Sky Living, Sky Livingit, Sky Arts 1 and Sky Arts 2.
This television add-on is ordinarily priced at £5 a month.
Other TalkTalk TV Boosts can be added to the package according to demand.
These offer flexible access to premium sport, movies and entertainment, with consumers required to sign up for just a month at a time.
"With YouView from TalkTalk, customers can enjoy on-demand TV, seven-day catch up, pause, rewind and record and unlimited access to 4,000 shows and films," the firm stated.
"Customers can also rent the latest pay-per-view films from LOVEFiLM BOX OFFICE such as the Oscar-winning Lincoln, Oz the Great and Powerful and Wreck-It Ralph."
TalkTalk says its Plus TV broadband deal - which is ordinarily priced at £15.50 per month plus line rental - is currently "Britain's best-value TV package".
With customers paying nothing for broadband, TV and anytime calls during their introductory contract period, they can save an initial £46.50.
'The Big Free' offer will be available to UK consumers until July 24th 2013.