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The UK rollout of next-generation mobile broadband services will offer major benefits for the business community, it has been claimed.

With Ofcom having cleared the way for the 4G auction winners to launch super-fast mobile services, British companies will soon have a wider range of mobile broadband options.

Currently, businesses seeking 4G mobile broadband are required to use EE's 4G service - which uses spectrum in the 1,800MHz frequency band.

But rival companies such as O2 and Vodafone are preparing to launch their own 4G offerings later this month.

Ben Dowd, Business Director at O2, claimed that 4G is going to "transform" the way businesses work, and also how services are delivered to customers.

"Start-ups and small businesses should also be considering the benefits 4G offers in terms of agility and being able to engage with their customers in new ways," he stated.

"We will be working with our business customers over the coming months to bring the possibilities of 4G to life."

O2 is to launch 4G services in London, Leeds and Bradford on August 29th, with ten additional cities to follow before the end of 2013.

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