Broadband provider Virgin Media is championing the future of British gaming by creating a pop-up hub at London's Silicon Roundabout.
Powered by 1Gb fibre broadband, the Virgin Media Games Space will include "a stellar line-up" of games to play, industry talks to inspire and workshops to help develop new gaming developer talent.
The hub will open its doors to the public on August 27th until September 21st, giving gaming enthusiasts and future developers the chance to play, learn and develop their digital skills.
Virgin Media said the British gaming industry is "a valuable contributor" to the national economy, and an important growth area for the UK.
The firm noted that with gaming high on the government agenda, and measures being introduced to help develop programming skills as part of the national curriculum, it is looking to promote the industry and help developers enhance their skills.
Richard Larcombe, Director of Advertising and Sponsorship at Virgin Media, said the company is "excited" to be able to provide a space where anyone can come and play games all day long, but also where visitors can learn or be inspired by experienced developers from across the industry.
“The digital world is creating incredible job opportunities as well as entertainment for people and the rise of the British gaming industry is something to be proud of," he commented.
"This is going to be a unique place for people to use who’ve got the same passion for gaming we have. Whether it’s to debate, develop, or push the boundaries of new technologies, Virgin Media Games Space will provide something for everyone no matter their gaming abilities."
David Hayward, Curator and Event Producer at the centre, said it is "immensely exciting" that London is getting its first game space this month.
"Games are such a diverse thing now, and I think the Virgin Media Games Space will be an excellent way of supporting that," he commented.