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More than one million UK consumers are now taking advantage of EE 4G, the service provider has announced.

The firm said that, just ten months on from the launch of its next-generation network, customer numbers with 4G smartphones and dongles have hit the seven-figure mark.

EE noted that this was four months earlier than expected, demonstrating the popularity of super-fast mobile broadband among British consumers.

More than 100 towns and cities have been added to EE's 4G network since the original launch date of October 30th 2012.

And this has led to a "huge shift" in the mobile sector over the last ten months, according to EE's Chief Executive Olaf Swantee.

"We set a new standard for UK mobile networks, and the way consumers and businesses are using their mobile devices in this country has been transformed," he stated.

“We have seen one of the fastest adoption rates in the world and I’m immensely proud to announce today that we have reached a significant milestone - one million 4G customers."

Mr Swantee claimed that all communities across the UK want to have access to super-fast mobile broadband - not just the major urban centres.

He suggested EE will gradually add more locations to its network, ensuring wider 4G coverage and increased access to next-generation services.

"We’re committed to continuing to roll out super-fast mobile at this record breaking pace," the EE CEO stated.

Mr Swantee claimed his company has "the most attractive 4G pricing in the world", however it is not planning to rest on its laurels.

"We’re gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans," he added.

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