Sky has launched a new broadband deal offering 12 months' half-price, a gift voucher and a choice between two passes for its non-subscription NOW TV service.
Customers signing up for Sky Broadband Unlimited can take either two free NOW TV Sky Sports Day Passes or enjoy a NOW TV Sky Movies month pass at half-price for four months.
Online subscribers also receive a free £25 M&S gift voucher if they are signing up for a Sky broadband package for the first time.
The Sky Broadband Unlimited deal offers up to 16Mb download speeds without any monthly data cap.
Also included is weekend calls to UK landlines and a free Sky Hub wireless broadband router, allowing subscribers to get online via a range of devices.
The broadband deal is priced at £5 per month plus line rental for the first year, rising to £10 per month plus line rental thereafter.
Customers opting to take up the NOW TV Sports day pass offer can stream all six Sky Sports channels for 24 hours to multiple devices.
They do not need to subscribe to Sky Sports - consumers simply gain access to the pay-TV platform for the duration of the pass.
Meanwhile, those opting for the NOW TV Sky Movies month passes instead can receive cut-price access to film content for four months.
The service gives them the opportunity to watch "more of the latest and biggest movies 12 months before Netflix or LoveFilm Instant", says Sky.
To receive their NOW TV passes, consumers need to join Sky Broadband Unlimited with a valid email address, and then wait for an email from Sky including their unique offer code.
Subscribers simply need to follow the instructions in the email to sign up for temporary access to Sky Sports or gain a significant discount for four months on Sky Movies.