Sky has boosted the appeal of its TV and broadband bundles with a special £100 shopping voucher offer.
For a limited period, new customers signing up for the firm's triple-play deals can get their hands on a Tesco gift card, to be used at the supermarket chain.
The offer applies to broadband, home phone and TV packages, with or without premium add-ons such as Sky Movies and Sky Sports.
Households signing up for Sky's Original Bundle for £29 per month plus line rental are among those entitled to a Tesco voucher - providing they are new subscribers.
The broadband deal offers up to 16Mb download speeds with an unlimited monthly usage allowance, over the course of a 12-month contract.
Deal features include weekend landline calls, a free Sky+ box, a free wireless router, free set-up, unlimited Sky Wi-Fi and six months half-price broadband.
As such, subscribers pay just £25.25 per month plus line rental for the first half of their 12-month contract.
The TV element of the package offers more than 40 premium channels on top of Freeview. With the Sky+ box, viewers can pause, rewind and record live TV, and access on-demand content.
One of the higher-tier packages running the Tesco gift card offer is the Sky Sports Bundle with Broadband Unlimited.
This broadband deal offers all the features of the Original Bundle, but in addition subscribers can watch the firm's six subscription sports channels, and also take advantage of a Sky+HD box.
The bundle is priced at £43.50 per month plus line rental for the first six months, rising to £51 per month thereafter.
Gift cards are limited to one per household and will be sent out to customers within 45 days of service activation.
Sky is running the offer until October 3rd 2013, meaning consumers have a week to take advantage of this latest deal.