TalkTalk is encouraging football fans to watch the upcoming World Cup qualifiers via its YouView service.
The television, home phone and broadband provider explained that TalkTalk TV viewers can watch the four Home Nations and Republic of Ireland in action this week.
England's games against Moldova and Ukraine are live on ITV, while fixtures involving Scotland, Wales, Northern Ireland and the Republic of Ireland will be broadcast on Sky Sports.
TalkTalk TV customers can enjoy all these games - not just the free-to-air England matches - if they add on a Sky Sports Boost.
TalkTalk explained that Macedonia v Wales, Northern Ireland v Portugal, Republic of Ireland v Sweden, Scotland v Belgium, Luxembourg v Northern Ireland and Wales v Serbia will all be available on Sky Sports in the coming days.
"As usual you can catch all the action on YouView from TalkTalk," said Henrik Karlberg, Head of Pay TV at TalkTalk.
Writing for the company blog, he explained that the Sky Sports Boost can be added one month at a time, with no ongoing commitment, for £30 per month.
So if subscribers do not want to keep Sky Sports on TalkTalk TV for the long term, they are under no obligation to do so.
Mr Karlberg noted that, for a limited time, TalkTalk Plus TV is available for £7.75 per month plus line rental for six months.
This is down from the usual price of £15.50 per month plus line rental.
The broadband package comes with a YouView set-top box and access to TalkTalk TV.
A host of other television add-ons - including the Sky Movies, Entertainment and Kids boosts - are available to TalkTalk TV viewers from £5 per month.