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Business leaders from a number of mobile broadband providers have met with the Department for Culture, Media and Sport (DCMS) to discuss ways of improving the UK's super-fast broadband coverage.

Executives from a number of operators, including EE, Vodafone and Three, attended the industry information day in London on Monday October 7th with a view to boosting super-fast broadband in rural areas of the UK.

As reported by the Financial Times, this was the first time mobile broadband providers have been invited to participate in discussions alongside fixed-line operators - potentially marking a shift in approach for the £1.2 billion Broadband Delivery UK (BDUK) rollout.

The government-funded scheme has been widely criticised, not only because of the lengthy delays to local rollout projects, but also the fact only BT remains as an approved bidder for the 44 regional schemes.

Critics of the BDUK rollout have urged the government to revise its approach, particularly with regards to the 18 local broadband projects yet to be awarded to an infrastructure provider.

This could potentially open the door for mobile broadband providers to play an active role in the delivery of super-fast internet services in the UK countryside.

Back in June, the Con-Lib coalition pledged to explore how the use of fixed, wireless and mobile broadband solutions could help deliver super-fast broadband to 99 per cent of UK premises by 2018.

The mobile broadband industry believes a broader, more flexible approach can help deliver super-fast services in 'not-spots' around the country.

Commenting last week, a spokesperson for Vodafone claimed the current BDUK process, as things stand, "will not deliver value for money nor the rural connectivity that Britain needs".

"The government should urgently revise the process to encompass wireless 4G in order to make digital Britain a reality," the representative stated.

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