TalkTalk is giving UK consumers the opportunity to sign up for TV, home phone and broadband services for an initial price of just £10 per month.
The service provider has reduced the cost of its Plus TV package from £15.50 per month to £10 per month plus line rental for the first six months of new customer contracts.
This gives TalkTalk Plus TV subscribers the chance to save £33 during their introductory contract period.
Along with download speeds of up to 16Mb, the broadband deal comes with an unlimited monthly usage allowance and anytime calls to UK landlines.
Subscribers also receive a free YouView set-top box worth £299, enabling them to enjoy live and on-demand content from TalkTalk TV.
The box allows viewers to pause, record and rewind live television, and also catch up on any content broadcast in the last seven days.
Consumers can also add on a range of TV boosts, enabling them to customise their service with premium channels such as Sky Sports and Sky Movies.
Further adding to the appeal of the broadband bundle, new customers now receive a free £50 Love2shop gift certificate.
The shopping voucher can be used in more than 20,000 high street stores across the UK, with participating chains including the likes of Argos, Debenhams, Boots, River Island, Waterstones and Toys 'R' Us.
In order to take advantage of the latest TalkTalk Plus TV offer, consumers are required to sign up on an 18-month contract.
A line rental fee of £15.40 per month applies from the start of the contract, although this can be reduced to the equivalent of £10.50 per month when paid up-front.