Sky has launched a new range of boxes designed by some of the fashion world's brightest stars, which are now available to new and existing customers.
The special Sky HD+ 2TB boxes with built-in Wi-Fi have been designed by fashion designers Roland Mouret and Giles Deacon, model Sophie Dahl and rising fashion star Kit Neale, who have each added a personal touch to their creations.
The new boxes are designed to reflect the amount of choice available on Sky's catch-up and On-Demand service, and so each designer has imbued the boxes with elements of their favourite TV and film genre.
Giles Deacon has based his design on Disney star Minnie Mouse, who he described as a "fashion icon", and noted that his inspiration came from the Sky Movies Disney channel.
Sophie Dahl's is based on the "theatre of fashion", particularly the designs of Cecil Beaton and Chanel in the 1920s and 30s, and so her box channels the early twentieth century which is portrayed in programmes such as Mad Men and Boardwalk Empire on Sky Atlantic and Sky On-Demand.
Roland Mouret's box is inspired by contemporary dramas on Sky Living such as Hannibal and Dracula, with his box featuring orchids that resemble pools of blood.
Meanwhile, Kit Neale's box takes its inspiration from the David Attenborough documentaries on Sky 1 and Sky 3D, and features a 'Rockney Lobster' with a green theme.
Luke Bradley-Jones, Brand Director of TV Products at BSkyB, said the broadcaster wanted to mark the release of the new Sky+HD 2TB box with built-in Wi-Fi by "bringing to life" the content now available On Demand.
"The service offers something for everyone including romantic and magical drama, a host of Disney movies and fascinating nature documentaries. The limited edition designer boxes represent the fantastic variety of TV that you can watch with Sky On Demand," he added.
The designer boxes are available from now until the end of the year, with prices starting at £149 for existing customers.
New customers can receive a designer Sky+HD 2TB box for £49 if they take it with a new Entertainment Extra+ subscription, or otherwise pay £249.