BT Sport is making its coverage of Gloucester Rugby v Worcester Warriors on Sunday December 22nd available to Sky and Virgin TV customers.
Viewers will be able to watch the Aviva Premiership encounter - which kicks off at 2pm - on BT TV (channels 507,510/58), Sky (channels 413/426) and Virgin (channels 547/549).
This means millions more rugby union fans will be able to enjoy this West Country derby live on TV for free.
Both sides have struggled so far during the 2013-14 campaign, with Gloucester having won just two league games and Worcester losing nine out of nine to date.
As such, there is plenty at stake as these two rivals lock horns at Kingsholm Stadium.
Premiership Rugby's Commercial Director Dominic Hayes said the league's relationship with BT Sport is helping to grow club rugby in England.
"In the first nine rounds of Aviva Premiership Rugby we have seen a year-on-year 74 per cent rise in viewers," he stated.
"BT Sport's decision to open another big match to a bigger audience is great news for everyone involved in Aviva Premiership Rugby.”
Simon Green, Head of BT Sport, said the broadcaster wanted to give more people the opportunity "to experience all the excitement of Aviva Premiership Rugby and see just how good BT's coverage is".
"This is a fantastic way of giving even more people a taste of BT Sport," he claimed.
All BT broadband subscribers have access to the service provider's sport channels - BT Sport 1, BT Sport 2 and ESPN - as part of their package.
Those with a BT TV subscription can watch BT Sport via their YouView or Vision+ set-top box, while all others can enjoy content via the BT Sport app and online player.
Customers taking BT Sport via Sky's digital satellite platform can access the channels with just a single call to BT.
Virgin Media XL TV customers can access the channels as part of their existing package, while other TV customers can sign up for an extra £12 per month for SD, or £15 per month for HD.