Plusnet has moved a step closer to the launch of digital TV services by planning YouView set-top box trials.
The company's TV pilot is to be extended from company employees to customers who have Plusnet Unlimited Fibre broadband.
Customers trials are set to get underway in early 2014, as Plusnet looks to introduce TV and broadband bundles.
Plusnet will provide a Humax YouView+ box offering Freeview channels and easy access to on-demand content - such as the BBC iPlayer, ITV Player, 4OD and Demand5.
The firm will also offer access to extra channels, including BT Sport 1, BT Sport 2 and ESPN, SyFy, Universal, E! and Fox, which will be delivered via a fibre broadband connection.
Rob Perkins, Head of TV at Plusnet, described the launch of the customer TV trial as "an exciting step forward" for the firm.
"These trials will ensure Plusnet can gain crucial feedback, to ensure it launches the best service it can to a wider customer base later in the year," he stated.
Consumers need to apply to participate in the pilot scheme by logging in at http://trials.plus.net/ and filling in a form.
Those who are accepted onto the trial will be loaned a YouView box and other essential equipment for at least three months.
At the conclusion of the trial, they will be required to either return the set-top box or sign up for the pay-TV service.
Participants are committed to providing feedback through short web-surveys when requested - Plusnet anticipates this should be no more than once or twice a month.
Plusnet is planning to enter the digital TV market in a bid to keep up with its main rival in the low-cost broadband market, TalkTalk.
The firm already offers a YouView-based digital television service - TalkTalk TV - which provides access to Freeview, premium channel packs, on-demand content and seven-day catch-up services.
Viewers can also pause, rewind and record content to their YouView set-top box.