Culture Secretary Maria Miller has recruited the former Commercial Director of the London 2012 organising committee to head up Broadband Delivery UK (BDUK).
According to the Cabinet Office, Chris Townsend - who joins the government-funded agency on a £200,000 per year deal - becomes one of the UK's best-paid civil servants.
The government announced plans to overhaul BDUK last year when it became clear the agency would miss its deadlines, and the new appointment signals a change of approach.
BDUK was established to deliver public funding to regional broadband rollout projects, and ensure at least 90 per cent of the UK has access to super-fast download speeds by 2015.
However, Britain's rural broadband rollout has been beset by delays, with concerns over the lack of competition in the project tender process proving a major concern.
BT - as the sole remaining bidder in the process - has won every regional BDUK contract put out to tender.
According to the Financial Times, Ms Miller is "determined" to bring more competition to the bidding process for the final ten per cent of the rollout.
With this in mind, £10 million is being added to the £530 million already allocated to BDUK, with the new funding set aside for technology pilots.
New solutions capable of eliminating super-fast broadband 'not-spots' in rural areas - such as 4G mobile signals - are set to be tested.