EE has signed a major sponsorship deal with Wembley Stadium, agreeing a six-year deal to become lead partner for the iconic north London venue.
The broadband provider has been contracted by Wembley National Stadium Ltd with a view to making the ground the most connected in the world.
Wembley will benefit from multi-million pound investment in its technological infrastructure, as EE aims to offer visitors a 'sofa-to-seat' experience.
EE is to make super-fast Wi-Fi services available to all, while enhancing mobile network access for visitors with 4G tablets and other mobile devices.
The service provider is also to develop mobile ticketing solutions in a bid to improve the user experience.
Meanwhile, EE is working on the launch of a free Wembley app - the first bespoke application designed for visitors to the stadium.
Available to download on Apple and Android devices, it offers fans a "dynamic feed" of event content, plus stadium and travel information.
Olaf Swantee, Chief Executive Officer at EE, said the company is "extremely proud" to announce its partnership with Wembley Stadium.
"At EE, we are always looking for new ways to enhance digital lives across the UK and this ground-breaking deal allows us to extend the same vision and passion to the country's national stadium," he stated.
"Over the coming months, we will announce an exciting programme of upgrades and innovations to the existing infrastructure at Wembley that will ensure the stadium offers visitors a world-class spectator experience for many years to come."
Melvin Benn, Wembley Chairman, said that as stadia around the world become more technologically advanced, EE is "the perfect partner" to ensure Wembley achieves this goal.
"This partnership shows that we’re looking to the future and ensuring we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate," he stated.
Mr Benn added that Wembley is looking to provide services that are "at the forefront of consumer engagement and technology".