EE continued to build its home and mobile broadband subscriber bases during the final quarter of 2013, it has been revealed.
The service provider - which is continuing to extend the reach of its fixed and 3G/4G broadband networks - achieved customer growth on both fronts.
EE gained a net 12,000 home broadband customers, taking the total to 726,000. This was up from the 10,000 subscribers added between July and September 2013.
The trend is positive for EE, which took over a network - previously run by Orange - that had been losing customers for some time.
EE appears to have arrested the slide, with the launch of super-fast broadband deals helping to attract and retain fixed-line consumers.
Growth was also seen in EE's mobile broadband business during the final three months of last year.
The user base soared from 1.2 million in Q3 2013 to almost two million between October and December, potentially boosted by the adoption of tablets and other handheld devices over the Christmas period.
EE's ongoing 4G rollout is bringing super-fast mobile broadband to an increasing number of UK towns and cities, ensuring more people can take advantage.
Services have gone live in another 14 this month - Belper, Cannock, Ellesmere Port, Grangemouth, Harrogate, Hartlepool, Keighley, Motherwell, Paignton, Richmond, Skelmersdale, Torquay and Widnes - meaning 70 per cent of the population can now take advantage.
In addition, 4G services have launched at 18 UK airports - Heathrow, Gatwick, Stansted, Luton, City, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Liverpool John Lennon, Bristol, Nottingham East Midlands, Leeds-Bradford, Belfast International, George Best Belfast City, Robin Hood and Blackpool.
Olaf Swantee, Chief Executive Officer at EE, commented that the company successfully executed its strategy during Q4 2013.
He noted that the service provider had grown its pay-monthly base, delivered targeted cost savings and achieved its "best margin yet".
This was all done "while cementing EE’s position as the UK’s best network for consumers and businesses alike", Mr Swantee added.
"2013 was the year of 4G, with two million customers enjoying the benefits of super-fast connectivity on Britain’s most awarded network," he claimed.
"We are leading the way with 4G, with twice as much coverage as any other provider, connecting more customers in more places."